New EDM and FAGOR agreement for small household appliances
We’re starting on 2021 with envy and renewed strengths, as to keep expanding our catalogue of articles; Elektro3-EDM has signed an exclusive agreement for the hardware sector with EXPANDERE, property of the FAGOR license in terms of little household appliances, some 40 new references including, between others, wireless irons, cooking robots, wireless vacuum cleaners… This way, we’re completing the distribution of FAGOR cooking which was signed on the late 2020 and Elektro3-EDM is now distributor for a more important part of FAGOR range of products, in exclusive for the hardware sector.
The ”Fagor” brand is still very present in the consumers’ mind, our objective is based on an adaptation business model which adapts to the market trends with the intention of giving a response to the growing demand from the market and convert ourselves in an aspiration brand which gathers all the consumer is actually looking for. For that, we’re setting to the market our products catalogue through different commercialization channels, including the one of hardware, a key channel for us. (Ángel Mielgo, Fagor Sda head commercial manager).