NEWS

Elektro3 appoints Borja Gorostidi as new Project Manager

Elektro3 appoints Borja Gorostidi as new Project Manager

We are pleased to announce the appointment of Borja Gorostidi Pagola as the new Project Manager for Spain and Andorra.

“I am starting and facing this new project with great conviction and enthusiasm. For me, the key is to have a committed team, so I am starting this new stage with the determination to contribute, help and inspire my colleagues. Working as a team will allow us to face the challenges that come our way together. With effort and collaboration, we will achieve our goals and continue to grow together”

Borja Gorostidi
He goes on to explain that “today selling a product is no longer enough, it is essential to contribute to the growth of our clients' business”.

The new Project Manager for Spain and Andorra of Elektro3 also stresses that innovation and technology are essential.

“The current market is not the same as the one we knew years ago, so I firmly believe in the importance of technological evolution to continue growing and continue to adapt to the new times that are coming.”

Borja Gorostidi

We celebrate the beginning of this new stage for Borja and we congratulate him with the firm conviction that in this new period he will bring great value to the hardware and DIY sector in our country.

The career of Borja Gorostidi
Borja Gorostidi began his professional career 10 years ago as a Commercial Agent in the world of hardware and DIY.

During these years, Borja has shown a lot of tenacity, determination, enthusiasm, perseverance and values ​​that have prepared him to successfully face this new project, in an increasingly changing market with clear new needs.

He worked at TECNALIA Research & Innovation as a project technician and in 2014 he joined Elektro3 as a sales representative.

NEWS

In this section you will find the most representative events Elektro3

Elektro3 launches content channel, a free tool for its customers to generate videos and carousels for social media

Elektro3 launches content channel, a free tool for its customers to generate videos and carousels for social media

Elektro3 edm has developed a new tool within its b2b portal that allows hardware stores to create vertical and personalized audiovisual content for instagram, youtube, and tiktok from any product in its catalog, without the need for technical knowledge or editing software.

Elektro3 at the Canton Fair 2026: Driving the Future of the Industry from Guangzhou

Elektro3 at the Canton Fair 2026: Driving the Future of the Industry from Guangzhou

Our team has returned from the canton fair (guangzhou) with excellent results after intense days of prospecting and business. this visit reinforces our commitment to innovation and quality.

We have reached 26,000 references in our catalog

We have reached 26,000 references in our catalog

At Elektro3, we close the month of March by surpassing a new operational milestone: over 26,000 active references in our catalog. This growth, strategically driven by the specialization of our brands Koma Tools (tools and machinery) and EDM (lighting, home, and electrical equipment), consolidates us as a 360º global supplier. Furthermore, reaching this volume at this time of year allows us to face the upcoming spring-summer campaign with a robust stock in key sections such as Garden, Pools, Barbecues, and Ventilation. We continue to expand our offering so that our customers can centralize their purchases with the maximum guarantee, variety, and availability.