Elektro3 present at the Parés i Aubia Convention 2026, sharing how we integrate artificial intelligence into our daily management. From catalog and translation optimization to team training.
On October 8th, Elektro3 participated in the Parés i Aubia Convention 2026, held at the Convent de les Arts in Alcover under the motto “No perdem el nord. O sí?”, within the business experiences block.
We explained how a wholesale distributor with 27,500 references and 800 brands is incorporating AI into the product, customer and manufacturer relations, and internal processes: catalog enrichment, translations, marketing content, and training for the entire team.
The main takeaway: everyone has AI, but not everyone has the judgment. AI proposes, but it is the person who reviews, decides, and takes responsibility for the result.
Thanks to Parés i Aubia for the invitation and to the companies that shared the day and experiences with us.
