The company, based in Vila-seca, consolidates its international presence by supplying hardware, installation, construction, and home references to the Paraguayan firm in Caaguazú.
Vila-seca — The hardware and DIY distribution and supply company Elektro3, headquartered in Vila-seca (Tarragona), has opened a new route of international expansion in South America after closing a strategic commercial agreement with Ferreteria Hoganova, a leading establishment located in the department of Caaguazú (Paraguay).
The operation has materialized with the shipment of a first large-scale order consisting of three shipping containers and a volume exceeding 3,500 product references. This cargo covers Elektro3's main business lines, with specialized solutions designed to meet both professional and domestic demand:
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Traditional and industrial hardware: Hand tools, screws, fastening systems, and light machinery.
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Installation: Electrical components and materials, lighting, plumbing, and climate control.
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Construction: Personal protective equipment (PPE), civil engineering tools, and professional application materials.
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Home and housewares: Housewares, gardening, and DIY and domestic maintenance products.
A logistical and supply boost for the Paraguayan market
With this incorporation, Ferreteria Hoganova significantly reinforces its competitive capacity and the variety of its catalog in Caaguazú, offering local customers direct access to products with European quality standards and certifications. The operation represents a qualitative leap for the distribution of materials and tools in the central region of Paraguay, an area with sustained growth in the construction and renovation sectors.
For Elektro3, this export represents a significant milestone within its foreign growth plan. From its central logistics platform in Vila-seca — which has automated facilities for mass order preparation —, the Tarragona-based company demonstrates its operational capacity to manage large-volume intercontinental operations with agility and precision.
The agreement establishes the foundations for ongoing cooperation between both companies, with plans to expand the flow of container shipments on a regular basis as the demand for these new product lines is assimilated in the Paraguayan market.
