NEWS

Elektro3 launches content channel, a free tool for its customers to generate videos and carousels for social media

Elektro3 edm has developed a new tool within its b2b portal, named content channel, which allows hardware retailers to create videos and image carousels for their social media from any product in the elektro3 catalog.

The tool, free of charge and available in the portal's tools section, was created with a specific goal: to make the hardware retailer's daily life easier. small and medium-sized businesses face growing pressure to maintain a digital presence, but rarely have the time, resources, or knowledge to produce their own audiovisual content. content channel removes this barrier and turns a task that previously required hours, and often an external agency, into a process of just a few minutes.

The process is very simple. the customer selects a product from the catalog, chooses one of the available pre-configured templates, personalizes it with their texts, and downloads the result ready to post on instagram reels, youtube shorts, or tiktok.

The tool automatically adapts the content to vertical format and applies the establishment's logo, typography, and style. it also includes a catalog of background music and a wide gallery of more than one hundred backgrounds organized by categories.

For the most creative users, an advanced customization mode has been included that allows choosing the transition between slides, the type of background (color, gradient, image, or video), the typographic style, and the visual effects of each scene, offering virtually infinite combinations.

The template catalog and available professional videos will be progressively expanded with new proposals adapted to current trends.

"our goal is to help the hardware retailer in their daily life. there is a lot of noise and little time, which is why we focus on developing useful tools that solve real problems, not just trendy features. content channel was born from this philosophy: simplifying a specific task so that the customer can focus on what they do best, selling," the company explains.

The project was conceived and developed by oskar sánchez villar, team lead and deputy head of development, together with the elektro3 development team.