NEWS

Elektro3 appoints João Rodrigues as new Project Manager for mainland Portugal

At Elektro3, we are pleased to welcome João Rodrigues, who joins our team as the new Project Manager for mainland Portugal. With solid experience in sales, marketing, product management, and purchasing, João brings strategic vision and expertise to drive our development in the Portuguese market.

Strategic vision and focus on customer experience

João stands out for his ability to understand new market dynamics and the evolution of consumer behavior. As he explains:

“The sales market has changed significantly in recent years, both in its dynamics and in how customers and consumers perceive it. The demands are enormous, and companies must adapt quickly. Nowadays, selling is not just about having products in stores—it requires exceptional communication skills, a well-thought-out and organized presentation, and the right technological tools.”

Understanding that the shopping experience is becoming increasingly important, João believes in strong collaboration between clients and suppliers:

“I firmly believe in strategic client-supplier partnerships. Those who don’t change or adapt will be left behind.”

A broad international background

João Rodrigues has built his career in highly competitive environments, working with both local and multinational companies. He has experience in B2B, specialized retail, and B2C channels. His knowledge of the Portuguese market, combined with a results-driven mindset, will be key to strengthening Elektro3’s growth in the Iberian Peninsula.

A commitment to the new retail model

With this addition to our team, we reinforce our commitment to the Portuguese market by incorporating a professional who will lead commercial activity while also introducing new ideas, systems, and concepts to boost sales at the point of purchase and meet the challenges of modern retail.