NEWS

Elektro3 Triumphs at the Profer 2025 Fair, Consolidating Its Leadership with Virtual Reality

Elektro3 has concluded its participation in the latest edition of the PROFER Presential Business Fair, organized by COFERDROZA, with resounding success. The company's stand became one of the most frequented spots at the event thanks to the presentation of its innovative Virtual Reality (VR) store demonstration.

The influx of professionals at the stand (as seen in the image) was constant during the days held at Feria de Zaragoza, all eager to experience the company's new technological tool firsthand.

By using Virtual Reality and Augmented Reality glasses, visitors were able to take an immersive tour of Elektro3's 4,000 m² showroom, observing the layout of the shelves, the product placement, and the merchandising solutions with a sensation very close to reality.

This innovative system, developed in-house, not only offers a detailed and functional view to customers who cannot visit the central's physical facilities but also sets a precedent in digitalization and the shopping experience in the hardware and DIY sectors.

With this participation, Elektro3 reaffirms its continuous commitment to innovation, quality, and service to its partners and clients, closing an edition of PROFER marked by high attendance and a focus on the digital future of the sector.

As acknowledged by Borja Gorostidi, the company's Project Manager:

"At Elektro3, we continue to bet on customer-oriented solutions through a strategic client-supplier alliance that drives joint growth. For this reason, we value the results of the Coferdroza Presential Fair very positively, a resounding success that reinforces our commitment to continue supporting the development of our customers."